My family recently started a cardboard box factory. Are there any good ways to find customers?

 As a salesperson, your job is to sell the company's products to customers. However, customers are not ready-made; they need to be developed by our sales staff. The prerequisite for customer development is having customer information. Only by knowing the customers and finding their contact information can we establish contact with them. After doing business for so many years, I have developed several methods that I frequently use, and they are particularly suitable for newcomers to the industry. Typically, we can obtain customer information through the following methods:

For a salesperson, having a strong customer base can help boost performance, but for new salespeople, developing business is an urgent task. How can new customers be developed? How can customer resources be tapped into quickly? In fact, there are countless opportunities for customer development within a company. How can company resources be leveraged to develop customers? Company resources are the most accessible resources for sales representatives, and they undoubtedly provide a wealth of customer resources. Therefore, sales representatives should fully utilize the information, personnel, and methods within the company that can assist in finding customers. The key aspects of summarizing and analyzing the information, personnel, and methods available within the company include the following:

1. Directories: By purchasing directories, you can quickly obtain customer contact information. The accuracy of directories currently available on the market is quite high, and most directories are not very expensive. Therefore, purchasing customer resources is very cost-effective, convenient, and efficient, saving a lot of time and improving work efficiency and performance. This is why more than 80% of companies choose to purchase resources.

2. Customer advertisements: By reviewing product advertisements or job postings in newspapers or online, we can understand the scope of a customer's business and find their contact information.

3. Customer calls: If a company has advertising and promotional activities, it will attract customers to call for inquiries. Most of these customers are potential clients, so it is important to record their contact information.

4. Internet: Nowadays, we can access a large number of company websites through the internet and obtain basic information about customers from these websites, as well as find their contact information.

5. Salesperson information exchange: The customer information we obtain through public media is often inaccurate or incomplete, while the customer information held by salespeople is detailed and accurate. If we can establish friendly cooperative relationships with a group of non-competing salespeople and mutually exchange customer information, we can quickly obtain high-quality customer information.

6. Professional Network: If we have been engaged in sales within an industry for an extended period, we will have established connections with many individuals within that industry. Maintaining contact with these individuals can provide us with new sales leads. Additionally, our friends and family may also serve as information sources. In some cases, we may also purchase information from individuals who have access to customer data.

7. Trade Shows: Companies typically participate in industry trade shows. At these events, salespeople can collect customer information. For example, if the apparel industry is one of our target markets, we can attend apparel industry trade shows to learn about clients' business operations and obtain their contact information through their booths.

Current customers Each department has its own customer resources. Sales representatives can gain insights into these valuable customer records, compile them into a customer list, as the list may include customers previously overlooked. Since these are the company's existing customers, they are likely to be interested in the products or services you offer and have a certain level of trust in the company, making them less likely to reject sales representatives.

Finance Department: Through the company's finance department, you can identify customers who have ceased transactions with the company. If you can understand the reasons why they stopped purchasing, there is an opportunity to re-win these customers. Sales representatives can attempt to obtain customer data from the finance department and conduct follow-up visits, or collaborate with finance department personnel from non-competing companies.

Advertising: Many customers will call the company for inquiries or orders after the company launches an advertisement. At this point, sales representatives can treat such customers as potential customers. Since these customers have already shown interest in the company's products, their purchase rates are also very high. Generally, companies assign the task of following up on potential customers to new sales representatives. This is not only a way for the company to train sales representatives but also an opportunity for new sales representatives to develop customers.

Advertising exhibitions: Take advantage of company product exhibitions to record the names, addresses, and other relevant information of each visitor to the exhibition booth. Then archive this information and follow up with them. Sales representatives must quickly find ways to attract these potential customers.

Telephone Sales or Mailing Cards: Many companies conduct telephone sales or send out holiday greeting cards and product brochures. Sales representatives can conduct telephone interviews with consumers to deepen their impression of the company's products or the company itself. Even if consumers do not purchase immediately, a good impression can leave a lasting impact and potentially turn them into your customers.

The motto of the world's greatest salesman, Joe Girard, is: The only product you sell in your lifetime is yourself.